FMCG, Circular Economy
(White Label)
ReCirqularity is an ambitious joint venture between Resustainability and Sharrp Ventures – the family investment office of Harsh Mariwala, best known for building Marico Industries into a household name. Guided by the Marico Innovation Foundation, the initiative aims to reshape how India thinks about plastic waste and recyclability. We were brought in as a white label partner by a fellow agency to help simplify and amplify their vision through two animated explainer videos.
The first video delved into the complex challenges of plastic recyclability in India – its broken systems, inefficiencies, and environmental costs. The second video brought to life how ReCirqularity is tackling these problems with scalable innovation and systematic solutions. From scripting and visual storytelling to final animation, we handled end-to-end production, ensuring both videos communicated impact with clarity, empathy, and purpose.
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