IT, FMCG
(White Label)
ElasticRun is a technology-driven logistics and distribution platform that extends the reach of brands to rural markets across India. It enables businesses in FMCG, e-commerce, and banking sectors to access hard-to-reach areas by leveraging its deep rural network and asset-light model. ElasticRun partners with small retail stores (kiranas) to optimize supply chains, enhance last-mile delivery, and provide financial services. By bridging the gap between brands and rural consumers, ElasticRun is transforming India’s traditional retail ecosystem.
A fellow agency onboarded us as their white label production partner to bring to life two powerful real-life stories of kirana store owners overcoming hardships in rural India with the support of ElasticRun. These impactful videos, crafted for internal employee induction and shareholder meetings, showcased resilience, growth, and transformation.
From concept to execution – ideation, scripting, filming, and post-production – we delivered two compelling ad films that highlight ElasticRun’s role in empowering small businesses.
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